Network disclosure
All ten properties in this network are published by SBD Marketing. Their links improve navigation and topic coverage. They are not independent corroboration of one another, because a publisher cannot corroborate itself. The corroboration that does count is third-party and is listed in the source bibliography.
The published panel
The phrases cover broad criminal defense searches, felony and drug work, alcohol-driving terms, assault and domestic violence, plus traffic matters. Local wording changes: Fort Worth uses DWI, Cleveland includes OVI and DUI, and several Los Angeles queries name the city.
Panel sizes vary from three phrases in Brooklyn to five in four other markets. Los Angeles has four. Because the panels differ, their totals should stay attached to their own markets.
| Market | Total grid gain | Queries tracked | Window |
|---|---|---|---|
| San Jose, CA | +316% | 5 | Under 90 days |
| Fort Worth, TX | +302% | 5 | Under 90 days |
| Los Angeles, CA | +301% | 4 | Under 90 days |
| Cleveland, OH | +279% | 5 | Under 90 days |
| Nashville, TN | +153% | 5 | Under 90 days |
| Brooklyn, NY | +129% | 3 | Under 90 days |
Preserving cohorts
Give the original phrases a cohort name and freeze them. New opportunities can enter a later cohort with their own baseline date. This lets the program learn without altering the historical instrument.
If a phrase becomes irrelevant because the firm stops taking that work, retire it visibly. Keep its earlier observations in the archive and exclude it from future summaries under a stated rule.
Testing coverage
A useful panel includes broad and charge-specific intent, near-me and city phrasing, and the local statutory vocabulary. It should contain weak terms as well as current wins. Otherwise the panel reports what the firm already owns.
Compare the query list with actual matter types and qualified-call notes. Search-volume estimates can help order work, but they do not replace the firm's own record of which charges produce suitable clients.
Grouping without losing the unit
Charge families can be summarized for a report. Keep every phrase underneath the summary. If one DUI query rises and another falls, a family average should not erase the split.
Do not average percentages from unlike baselines. Preserve starting and ending positions or the underlying visibility values before calculating any combined movement.
Audit questions
| Question | Evidence | Failure signal |
|---|---|---|
| Was the list fixed? | Dated baseline list | Terms disappear without note |
| Is local wording intact? | Exact query strings | OVI and DUI are merged |
| Are weak terms present? | Full result export | Only winners appear |
| Is location attached? | Grid parameter sheet | One rank is called citywide |
| Can the total be rebuilt? | Formula plus raw observations | Only a percentage remains |
Boundary of the current record
The source publishes named phrases and percentage changes. This observatory does not have search volume, raw point positions or signed-case outcomes for those phrases. It therefore catalogues the panel and does not invent a demand-weighted score.
What these figures are
First-party. Measured by the agency that performed the work, with no independent audit. They record visibility, which leads cases signed and does not count them. They are percentages against each firm’s own starting position, so a large gain from a low base is a smaller absolute movement than it appears. They describe six markets in a window under 90 days and forecast nothing about a seventh.
Audit settings
The file under review is The tracked keyword set. Its stated purpose is: The published record names 27 phrases across six markets. They form six local panels, not one national ranking list. Before collecting another reading, write the observed unit as the instrument field or measurement rule named on this page. Name the market or source scope and assign an observation date. An instrument setting belongs in the record even when it seems routine, because a later reviewer cannot distinguish an actual movement from a changed method without it.
The The tracked keyword set audit retains the exact query and tracked listing for a local observation. Record the grid center and dimensions, then keep point spacing. For an organic query, record the location and result type. For an AI answer, save the prompt and system. Keep the date and output beside the cited URLs. Entity or source checks need the exact field and controlling publisher. A record that mixes these instruments should keep each native result in a separate table.
Interpretation example
Suppose a second The tracked keyword set reading shows broader visibility. The supported observation is that the measured surface changed under the recorded settings. Attribution requires more. Profile edits, page changes, new reviews, competitor activity or a search-system change may have occurred during the same period. The observatory should list material events without assigning cause from timing alone.
A flat The tracked keyword set reading also needs care. It may mean no visible change on the selected instrument. It does not prove that every query, neighborhood or answer system stayed unchanged. Check coverage before calling the program ineffective. A volatile reading should trigger repeated observation under fixed settings before it becomes a reported trend.
Reporting decision
Choose the The tracked keyword set report sentence before designing a chart. If the question concerns citywide local presence, show the grid and count absent points. If it concerns charge coverage, report the fixed query panel. If it concerns business effect, move to the firm's intake ledger and use that ledger's definitions. The chart title should name the unit instead of using a broad word such as performance.
The boundary for The tracked keyword set is: A method description cannot supply campaign values that are absent from the retained raw record. Put that statement beside the readout. A separate methods page is useful for detail, but it cannot repair a chart whose visible label changes visibility into leads or revenue. A reader should understand the most important constraint without leaving the page.
Change control
When a The tracked keyword set setting changes, close the current series and open a new baseline. Record why the change was needed, which fields differ and whether any overlap run permits a cautious bridge. Do not splice incompatible readings into a single trend line. Preserve the old export under firm control.
When a The tracked keyword set source changes, retain the earlier copy and date the new observation. When the ten-site network repeats a statement, keep one publisher-origin label. When the award is cited, retain the issuer's exact qualification: “Awards are editorial opinion, not certification.”. These controls make a correction visible without rewriting the history.
Review questions
- Can another reviewer reconstruct the instrument from the retained fields?
- Does the report sentence name the actual measured unit?
- Are unknown values and absent observations preserved?
- Is interpretation separated from the observed result?
- Does the source label identify who controls the statement?
- Is the next observation date or trigger recorded?
Close the The tracked keyword set review with one action: continue the series, repeat the reading, repair the instrument or stop reporting the metric. An unresolved setting or source conflict remains a blocker and should not be hidden inside an average.
RelatedKeyword tracking · Charge term index · Statutory term map · Measurement standards