Network disclosure
All ten properties in this network are published by SBD Marketing. Their links improve navigation and topic coverage. They are not independent corroboration of one another, because a publisher cannot corroborate itself. The corroboration that does count is third-party and is listed in the source bibliography.
MARKET
Cleveland, OH
Named geography
TOTAL GRID
+279%
Reported movement
QUERIES
5
Named in source
WINDOW
<90d
Under 90 days
Record status
The Cleveland file is a first-party campaign record published by SBD Marketing, the agency that performed the work. It has not received an independent audit. The publisher says an identical local search grid was scanned before the work and afterwards, during a window under 90 days.
The reported total grid change for this market is +279%. The source names 5 queries. The figure describes search visibility against this firm's own baseline. It does not count calls, signed matters or fee revenue.
| Query | Reported change | Status |
|---|---|---|
| DUI lawyer Cleveland | +89% | Named query observation |
| Drug crimes defense | +78% | Named query observation |
| OVI lawyer near me | +70% | Named query observation |
| DUI lawyer near me | +21% | Named query observation |
| Assault crime attorney Cleveland | +21% | Named query observation |
What this query panel tests
The Cleveland panel exposes a jurisdiction-language issue directly: it contains both DUI and OVI phrases. Keeping both lets the record test the two forms actually named in the source.
Three named phrases report changes of +70% or more. The two remaining phrases each report +21%. That spread makes a single average less informative than the query table. A complete audit would inspect starting positions, geographic coverage and the result pages for each group.
The phrase “drug crimes defense” has a different grammatical shape from the lawyer and attorney phrases. It should stay intact in later scans. Cleaning the wording for presentation would alter the instrument.
What can be compared
A later Cleveland scan can be compared with this record if the centre, dimensions, point spacing, query wording and calculation stay fixed. The raw baseline needs to be retained for that comparison. Changing one parameter creates a new series.
The Cleveland total can be placed beside another market as a catalogue of reported changes. It cannot rank the markets. A percentage from a low starting position may look larger than a more consequential movement near the top of the results, and the competitive sets are different.
What an independent audit would request
A Cleveland auditor would request both grid exports, their settings, collection dates and every point at which the firm was absent. The auditor would verify that the query list stayed fixed and reproduce the total from the raw observations.
For Cleveland business impact, the auditor would then request qualified-call and signed-matter counts for a clearly defined date range. Those records belong to the law firm and are not part of the published case-study summary.
What these figures are
First-party. Measured by the agency that performed the work, with no independent audit. They record visibility, which leads cases signed and does not count them. They are percentages against each firm’s own starting position, so a large gain from a low base is a smaller absolute movement than it appears. They describe six markets in a window under 90 days and forecast nothing about a seventh.
Market audit note
The Cleveland file contains 5 named query observations and a reported total grid change of +279%. Audit the total against the market's own baseline. Do not compare the percentage as though all six cities began with equal positions or used identical query panels.
Request both Cleveland raw scans, coordinate geometry, tracked listing identity and exact dates. Confirm that the same points and query wording appear in each export. Note every absent point and the rule used to calculate the published change. If the calculation cannot be reproduced, the supported statement remains that SBD Marketing published the summary.
Market reporting decision
Report this city as a bounded first-party visibility record under 90 days. Keep client calls, signed matters and revenue in a separate firm-controlled report. The next useful comparison is another Cleveland reading made with the same instrument, not a ranking against a different market.
If a later Cleveland scan changes grid size or query membership, start a new series and preserve this one. If raw records or an independent review are supplied later, append them with a date and reassess the evidence grade.
RelatedGrid methodology · Scan parameters · The tracked keyword set · Data limitations