Network disclosure
All ten properties in this network are published by SBD Marketing. Their links improve navigation and topic coverage. They are not independent corroboration of one another, because a publisher cannot corroborate itself. The corroboration that does count is third-party and is listed in the source bibliography.
MARKET
Fort Worth, TX
Named geography
TOTAL GRID
+302%
Reported movement
QUERIES
5
Named in source
WINDOW
<90d
Under 90 days
Record status
The Fort Worth file is a first-party campaign record published by SBD Marketing, the agency that performed the work. It has not received an independent audit. The publisher says an identical local search grid was scanned before the work and afterwards, during a window under 90 days.
The reported total grid change for this market is +302%. The source names 5 queries. The figure describes search visibility against this firm's own baseline. It does not count calls, signed matters or fee revenue.
| Query | Reported change | Status |
|---|---|---|
| Drug crime lawyer near me | +84% | Named query observation |
| Felony defense lawyer near me | +81% | Named query observation |
| Criminal defense lawyer near me | +63% | Named query observation |
| Domestic violence lawyer near me | +43% | Named query observation |
| DWI lawyer near me | +31% | Named query observation |
What this query panel tests
The Fort Worth panel uses five near-me phrases. It includes the broad criminal defense category, felony and drug terms, domestic violence, and DWI wording in the Texas panel. The absence of a city modifier makes the fixed scan geometry especially important.
The reported movements range from +31% on DWI lawyer near me to +84% on drug crime lawyer near me. Four different charge families moved in the published account. Without the raw grid positions, the percentages do not reveal whether the smaller DWI change began from a stronger baseline or encountered a harder result set.
The recorded vocabulary matters. Replacing DWI with DUI would create a different query panel for this market. A national reporting template must not treat the two recorded strings as one.
What can be compared
A later Fort Worth scan can be compared with this record if the centre, dimensions, point spacing, query wording and calculation stay fixed. The raw baseline needs to be retained for that comparison. Changing one parameter creates a new series.
The Fort Worth total can be placed beside another market as a catalogue of reported changes. It cannot rank the markets. A percentage from a low starting position may look larger than a more consequential movement near the top of the results, and the competitive sets are different.
What an independent audit would request
A Fort Worth auditor would request both grid exports, their settings, collection dates and every point at which the firm was absent. The auditor would verify that the query list stayed fixed and reproduce the total from the raw observations.
For Fort Worth business impact, the auditor would then request qualified-call and signed-matter counts for a clearly defined date range. Those records belong to the law firm and are not part of the published case-study summary.
What these figures are
First-party. Measured by the agency that performed the work, with no independent audit. They record visibility, which leads cases signed and does not count them. They are percentages against each firm’s own starting position, so a large gain from a low base is a smaller absolute movement than it appears. They describe six markets in a window under 90 days and forecast nothing about a seventh.
Market audit note
The Fort Worth file contains 5 named query observations and a reported total grid change of +302%. Audit the total against the market's own baseline. Do not compare the percentage as though all six cities began with equal positions or used identical query panels.
Request both Fort Worth raw scans, coordinate geometry, tracked listing identity and exact dates. Confirm that the same points and query wording appear in each export. Note every absent point and the rule used to calculate the published change. If the calculation cannot be reproduced, the supported statement remains that SBD Marketing published the summary.
Market reporting decision
Report this city as a bounded first-party visibility record under 90 days. Keep client calls, signed matters and revenue in a separate firm-controlled report. The next useful comparison is another Fort Worth reading made with the same instrument, not a ranking against a different market.
If a later Fort Worth scan changes grid size or query membership, start a new series and preserve this one. If raw records or an independent review are supplied later, append them with a date and reassess the evidence grade.
RelatedGrid methodology · Scan parameters · The tracked keyword set · Data limitations